Author: Rod Phillips
Publisher: Whitecap Books Limited
ISBN: 9781770502413
Category : Cooking
Languages : en
Pages : 256
Get Book
Book Description
The seventh edition of the hugely popular LCBO wine guide. Updated yearly, this new editon rates the vintages actually on the shelves in 2015. The book rates each wine on a five-star, value-for-money scale, provides a concise, no-nonsense description and suggests food pairings. And there is space to add your own notes after you've tried Rod's suggestion. No wine consumer in the LCBO will want to head to the store without this definitive guide. And the appeal of this guide goes beyond the LCBO-chances are you will find many of these wines in most wine stores in Canada. Take advantage of the good- to great-value wines available at reasonable prices, and try something new if you tend to buy the same wine time after time. With updated information and carefully researched reviews, this book is the most comprehensive LCBO wine guide there is. Bottoms up!
Author: Rod Phillips
Publisher: Whitecap Books Limited
ISBN: 9781770502413
Category : Cooking
Languages : en
Pages : 256
View
Book Description
The seventh edition of the hugely popular LCBO wine guide. Updated yearly, this new editon rates the vintages actually on the shelves in 2015. The book rates each wine on a five-star, value-for-money scale, provides a concise, no-nonsense description and suggests food pairings. And there is space to add your own notes after you've tried Rod's suggestion. No wine consumer in the LCBO will want to head to the store without this definitive guide. And the appeal of this guide goes beyond the LCBO-chances are you will find many of these wines in most wine stores in Canada. Take advantage of the good- to great-value wines available at reasonable prices, and try something new if you tend to buy the same wine time after time. With updated information and carefully researched reviews, this book is the most comprehensive LCBO wine guide there is. Bottoms up!
Author: Pierre Mora
Publisher: Springer
ISBN: 3319244817
Category : Business & Economics
Languages : en
Pages : 219
View
Book Description
This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing of wine. Rather than focusing on a small group of elitist appellations, the Grand Crus universe and a handful of star brands, the book addresses the real, day-to-day wine world. In light of globalization, it introduces state-of-the-art wine positioning techniques, with an emphasis on the identity, segmentation and positioning of wine appellations and wine brands. In its analysis of wine appellation models, the book examines local parameters like geology, history and wine growing techniques; compares facts, figures and actors; analyzes the signals that are being sent to the market and presents a range of key factors for success. Similarly, the wine brands models are analyzed on the basis of their respective brand identity and apparent marketing policy. In the book’s final part, it summarizes recent developments in wine marketing, including the growing importance of wine brands as new territories in the global vineyard, and the role of appellations as the essence of cultural diversity.
