Author: Kai-Markus Mueller
Publisher: John Wiley & Sons
ISBN: 1394152981
Category : Business & Economics
Languages : en
Pages : 285
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Book Description
Use the latest psychological research to your advantage in everyday sales and business transactions In The Invisible Game: The Science and Secrets of Winning Minds and Deals, neuroscientist Kai-Markus Mueller and sales professional Gabriele Rehbock deliver a hands-on guide to applying the latest behavioural science to everyday business and sales transactions. In plain English, the book unpacks recently discovered phenomena and explains how to use them to your advantage during your next sales interaction. You’ll learn to recognize and master “the Invisible Game,” the unconscious dynamics that underlie many common business deals. In the book, the authors show you how to overcome ingrained, counterproductive habits, respond quickly to high-stakes judgment calls, and assertively set the rules of negotiation in your next sales call in a way that benefits you. You’ll also find: Strategies and techniques that offer a lasting edge in negotiations, sales, and other business transactions Hands-on tactics you can use to improve your business-to-business sales game Useful pointers drawn from new research on biases and heuristics you can apply for immediate and dramatic results An essential, step-by-step playbook for sales professionals, The Invisible Game will also earn a place on the bookshelves of entrepreneurs, business owners, and other independent professionals—like lawyers, accountants, freelancers, consultants, and programmers—who regularly sell their services to other businesses.
Author: KEVIN. WALSH
Publisher:
ISBN: 9781910827246
Category :
Languages : en
Pages :
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Book Description
Author: Zoltan Andrejkovics
Publisher: Createspace Independent Publishing Platform
ISBN: 9781517457013
Category :
Languages : en
Pages : 190
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Book Description
Competitive gaming and eSports among youths became a major theme these days. For an e-Athlete, having the best strategy or belonging to a team with the best skills are sometimes not enough for success. Real life tournaments are tougher than we can imagine. The Invisible Game covers the necessary mental development of eSport players. The book helps to prepare the players' minds for the challenges, both on the map and in real life. Nowadays we overestimate the power of our thoughts, and we forget the potential of our inner wisdom. This book guides you with honest life experiences of an eSport team manager on a journey to find the mental balance for peak performance.
Author: Kai-Markus Mueller
Publisher: John Wiley & Sons
ISBN: 1394153007
Category : Business & Economics
Languages : en
Pages : 285
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Book Description
Cutting-edge science can make all the difference for salespeople in a time when they are facing a business world in transformation. In The Invisible Game: The Secrets and the Science of Winning Minds and Winning Deals, neuroscientist Kai-Markus Mueller and sales professional Gabriele Rehbock deliver a hands-on guide to the hidden dynamics that influence the outcomes of most business deals. In plain English, the book unpacks recently discovered insights from psychology, behavioural economics, and neuroscience and explains how to apply them to your advantage in real-life business situations. The authors show you how to influence buying decisions and how to successfully respond to challenging business situations in order to put you in control of the levers that drive sales success. You’ll also find Advanced strategies and tactics that offer a lasting edge in negotiations, sales and other business transactions Smart techniques to build rewarding customer relationships The psychology behind gains and losses revealing new keys to profitable pricing Real-life advice on how to counter a buyer’s intimidation tactics: time, uncertainty, fear, and silence An essential, step-by-step playbook for sales professionals, The Invisible Game will also earn a place on the bookshelves of entrepreneurs, business owners, and other independent professionals—like lawyers, accountants, freelancers, consultants, and programmers—who regularly sell their services to other businesses.
Author: John Joseph Clancy
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 362
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Book Description
Discusses the use of metaphor in business, identifies the sources of this language, and looks at the influence of language
Author: Dustin Brady
Publisher:
ISBN: 9781449496173
Category : Juvenile Fiction
Languages : en
Pages : 160
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Book Description
Kids who love video games will love this second installment in the new 5-book series about 12-year old Jesse Rigsby and the wild adventures he encounters in different video games. After Full Blast, Jesse Rigsby and his friend Eric has sworn off video games. But when Jesse is offered the chance to save his friend Mark, of course he says, "Yes." Problem is, Jesse is invisible now, sucked into the world of Go Wild A Pokemon Go-style mobile game. To reach Mark, Jesse's going to have to shake the Bigfoot chasing him through the school library, survive the velociraptor in the bathroom, and battle the ginormous flame-throwing bat in the cafeteria. Can Jesse stay alive long enough to solve the mystery of what happened to Mark?
Author: William Ammerman
Publisher: McGraw Hill Professional
ISBN: 1260441261
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
Marketers are harnessing the enormous power of AI to drive unprecedented results The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns—all in real time. What’s next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact. The Invisible Brand provides an in-depth exploration of the risks and rewards of this epochal shift—while delivering the information and insight you need to stay ahead of the game. Renowned technologist William Ammerman draws from his decades of experience at the forefront of digital marketing to provide a roadmap to our data-driven future. You’ll learn how data and AI will forge a new level of persuasiveness and influence for reshaping consumers’ buying decisions. You’ll understand the technology behind these changes and see how it is already at work in digital assistants, recommendation engines and digital advertising. And you’ll find unmatched insight into how to harness the power of artificial intelligence for maximum results. As we enter the age of mass customization of messaging, power and influence will go to those who know the consumer best. Whether you are a marketing executive or concerned citizen, The Invisible Brand provides everything you need to understand how brands are harnessing the extraordinary amounts of data at their disposal—and capitalizing on it with AI.
Author: Brian Stoddard
Publisher:
ISBN:
Category : Mass media and sports
Languages : en
Pages : 32
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Book Description
Author: Church of the United Brethren in Christ (1800-1889). General Conference
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: Annette Simmons
Publisher:
ISBN: 9780814479803
Category : Human territoriality
Languages : en
Pages : 244
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Book Description
Territorial games are the unfortunate reality of the workplace, says behavioral scientist and corporate peacemaker Annette Simmons in this provocative and practical book. But the good news is that these instinctual games are more like bad habits than entrenched, compulsive behaviors. And bad habits can be changed. Territorial Games explains what emotions are driving the behaviors and how to recognize which game is being played. It supplies real-life scenarios that further clarify the behaviors and self-tests to uncover your own predilection for playing each game. And, best of all, Territorial Games supplies positive strategies for combating workplace turf wars.
